The Menopause Mix: A playlist that reads as a story to teach people the symptoms.

92% of women feel unprepared for the menopause. This needs to change.

In collaboration with Menopause Mandate, we created an innovative use of Spotify that turns 100 real songs into a narrative describing over 30 symptoms.

With zero spend, it has already reached over a million people.

Creative Circle Gold, Silver • Gererty Awards, Bronze • Caples, Shortlist

⬇ Scroll to read from top to bottom ⬇

OUTDOOR & RADIO

Clear Channel and Route Media donated 200 sites across the UK. Plus Spotify donated audio ad space and banners.

Below: Menopause Mandate directors with Lavina Mehta and Carolyn Harris MP.