1 in 3 people are afraid to give women CPR because they’re worried about touching breasts. To raise awareness of this and show that training is the solution, we launched the world’s first educational bra: The CPR Bra.
We launched the bra and the campaign with some amazingly influential women from the world of sport and entertainment, including Lioness and Chelsea FC Captain Millie Bright.
Tha campaign landed blanket coverage across nationals, a 13 minute slot on BBC breakfast, and St John Ambulance saw an incredible 26,400% rise in visitors in the first 24 hours.
It’s also been named as one of Famous Campaigns top 50 creative brand marketing campaigns of 2024.
The Diana Award #BackToBullying: A campaign that packed a punch
65% of children worry about school due to bullying. So we proactively pitched this to anti-bullying charity The Diana Award and made it all in our first 7 weeks at Revolt, on a shoestring.
135M impressions. Shown on BBC News fifteen times, discussed on Magic, Times Radio and more. £400K earned media value. So far shortlisted at the ANDYs and British Arrows.
“Every passerby had to stop and take a look.” - UPWORTHY
Creative Circle Gold, 2 x Silver, 2 x Bronze • Cannes Lions Shortlist • Clio Health Shortlist • ANDYs Shortlist •.British Arrows Shortlist • Campaign's Outdoor Media Awards 2 x Gold
12 million beers blessed by Sir Geoff Hurst to help England Bring It Home
After 58 years of hurt, England are favourites to win. They have the talent, now all they need is luck...
To create a meaningful connection with fans, we got the last living legend of the 1966 World Cup to bless Budweiser’s beer. Reuniting him with the shirt he wore in the final, to turn every can into a talisman of greatness.
Clio Sports •.Bronze
Out Of Office for Equal Pay. A disruptive digital media first to highlight the Gender Pay Gap.
2 million impressions on social • Earned media reach of 1.2 billion • Cannes Lions Bronze • 2 Webby Awards • Creative Circle Gold x 4 and Silver •. CLIO Silver • Campaign BIG Gold
Takumi Cats
Amazing craftsmanship for an amazing experience.
The Tomorrow Project. A transformable store that transformed young people’s lives.
This project used innovative interior design to give ambitious young people their own retail space on the high street.
Raised £200,000 for charity | 2 Design Week Gold & Best in Show | Cannes Lions Shortlist x 3 | One Show Merit | Crystal Festival Gold | LIA Bronze & Finalist | Cresta International Bronze x 3 | Kinsale Sharks Bronze & Shortlist | WPPD Cream 2 Wins
Innovative X-Factor idents that let the public star in music videos.
The Mix-Off app let users create unique ads with up to 3 other people, choosing from 9 famous tracks, 8 video styles and 5 filters. This was years before Snapchat or TikTok and every aspect of the project required new technology.
150,000 app downloads / 80,000 mixes created / 140 idents aired
Broken ads to highlight a broken system
On Equal Pay Day, for year 2 of #OutOfOffice we took over digital ad screens and social media and made them look like they had stopped working.
One simple error message that got the nation to stop and take notice of the glaring error in today’s society. With zero budget we interrupted the scrolling of 2 million people and got the world’s biggest feminist to send it on.
Bronze, Creative Circle
It's time to Create The Space for mental health in football.
Brand identity and launch for Common Goal's new coalition. In collaboration with Molly Bartrip, Ben Chilwell, Beth Mead, Vivianne Miedema and Marvin Sordell, Create The Space equips the football community with tools to foster psychological safe environments for everyone in football.
When Trump came to the UK we wanted to tell him exactly how we felt about him. But instead of getting angry, we tried something else…We thanked him and sent him messages of love.
We thanked him for his misogyny, sexism, degrading tweets and disgusting attitude towards women.
And also, for inadvertently, inspiring billions of women to come together and stand up for their rights.
For accidentally kick starting a feminist movement - all fuelled by his hate.
Our Thank You Trump card was signed by hundreds of women and men at the anti-trump march. We then delivered it to him at his golf course in Scotland. We didn’t hear anything back from him, unfortunately.
#ThankYouTrump Every time you open your mouth, you create another feminist.
Testing Lexus leather to the extreme.
Christmas 2016. While every brand was trying to ‘do a John Lewis’, this spot gave the festive season an injection of ridiculous fun. The Yetis came to life in TV, digital, in-store and PR, and resulted in the brand’s most successful campaign ever.
Ads that celebrate those glorious nothing days
To mark WW1’s centenary we sent to potential customers authentically crafted, town-specific postcards from the past, each handwritten with poetic, true-to-life stories.
The idea was to make people believe that their ancestors were reaching out to them.
D&AD Wood Pencil • Creative Circle Shortlist • Webby Honouree
100 years on from women first getting the vote in the UK, we questioned what has really changed?
For this purely PR idea, anti-suffragette posters from 1918 sit beside newly illustrated posters created with comments and tweets from people in the public eye today. Can you guess which is from which year?
Ad of the day, Campaign. Ad of the week, Campaign.
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